The Curve Hotel & Resort has new Celebrity Owner’s.
According to recent reports from The Desert Sun, Celebrity lawyers Mark Geragos and Brian Kabateck purchased The Curve Hotel in Palm Springs.
The legal duo plan to “extensively renovate and re-brand the hotel for a grand opening in December 2015,” according to a news release.
“Our new concept will embrace the raw power of the desert and the celebrated Hollywood history of the valley,”
The Curve Hotel— a 155-room hotel on East Palm Canyon Drive, with rates as low as $56 a night — was re-modeled and re-branded two years ago. It transitioned from a Travelodge persona and began marketing itself to a more chic, hip crowd, much like its neighbors Ace Hotel Palm Springs or the Saguaro Palm Springs.